Every year, Pantone, the authority on all things color, releases a “color of the year.” The color of the year is meant to set a tone and mood for the year, as well as be a snapshot of the time period. In 2014, the color of the year was radiant orchid, a vibrant, almost neon purple. In 2015, Marsala was an earthy deep red that I think played well into the tone of 2015.
This year, Pantone has chosen two colors. The website states that “Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.”
On the website, all the pictures of the colors have them seamlessly blending into one another, and the goal is for the color of the year to be a blend of the two. The website also states that the color of the year is meant to symbolize a “gender blur,” stating, “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
While at first glance, the idea that the standard pink and blue, long held as the very definition of binary colors for girls and boys are creating a “gender blur” is sort of odd. But the color of the year is supposed to be either, or neither, or somewhat of a blend. The color of the year can be rose quartz or serenity, yes, but it can all be a soft purple, or a cooler pink or a warmer blue. There is a lot of depth to this, and I think that the slight political edge that has been taken on through choosing a mix of two colors. I’m personally excited for how this will set trends in 2016. Tune in next week to get tips on how to bring these colors in to your 2016 wardrobe!
Mehek Naresh is an Indian American lesbian, living and working in Florida after recently graduating with a Bachelors in Political Science. Her hobbies seeking out small talk with cashiers, reading, and spending more time staring at tumblr than she’d care to admit.