‘Bold’ New Conservative Site Courts Minorities

On Monday, another news media website launched into the competitive, and fairly saturated, online world. Because the major news outlet players – the online, television, and print media spheres...

On Monday, another news media website launched into the competitive, and fairly saturated, online world.

Because the major news outlet players – the online, television, and print media spheres – are almost untouchable when it comes to what is breaking, most other sites focus on niche audiences, specific political viewpoints, or pundit commentary. We here at The Rainbow Hub also follow that model as we have narrowed our focus to news and media for the LGBTQQAI+ community. The newest site to follow in this tradition, Bold, also provides an unusual twist.

Bold describes itself as a “multimedia viral news & cultural platform for a diverse coalition centered on personal responsibility and sustainable capitalism.” Unpacking that, the mission of the site is simple: introduce groups that typically skew liberal to conservative viewpoints.

Carrie Sheffield, founder and editorial director of the site, is particularly targeting “women, millennials, African-Americans, Latinos, and members of the LGBT community,” because, as she told CNNMoney she sees “a disconnect between these communities and the conservative movement.”

While I personally feel doubtful that many people in oppressed and/or marginalized groups are in need of or yearning to be a part of conservative politics, Sheffield feels quite confident that this space will be attractive to these groups. “There is a need and people will be hungry for a voice that is moderately conservative and respectful,” Sheffield has insisted.

In order to accomplish her goal, Sheffield has lined up a fairly impressive and diverse staff. Annis Sands, Tech editor, “is an Afro-Carribean feminist passionate about media + tech + art.” Tara Setmayer, Voices editor, comes with a resume that includes working for CNN and on Capitol Hill. Sheffield herself is already well connected as a contributor to Forbes and as a senior writer for Opportunity Lives.

Recently published pieces on the site showcase the unique way the site straddles two worlds. “In Defense of Police – and ‘Thugs’”, for example, attempts to give a nuanced look police profiling of minorities, although, Brandon Loran Maxwell, the author, ends up pushing the issue away from race and racism towards differences in “culture.” I doubt that Maxwell and the Black Lives Matter movement would agree on this point.

In the coming weeks and months before the 2016 elections, it will be interesting to see if conservative news organizations, like Bold, will be able to court any people who identify with a minority group, or if traditional divisions between Democrat and Republican will continue.

Image Courtesy of Jayel Aheram, via Wikimedia Commons

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Gwen Matthews

Gwen is a writer who has an education degree, a social work background, an extensive knowledge of vegetables, and a devotion to queer revolutionary politics. She lives deep in the woods of Maine with two dogs, a magnificent partner, and an ever-growing collection of plants.

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