MegaTubers. Often referred to as game changers within the industry, MegaTubers are a breed of YouTuber that go beyond the usual levels of YouTube fame and are well-established outside the scope of video making.
From book and movie deals to conventions and charity drives, these people do so much in and out of the community. Now, I am not putting every MegaTuber on this list, because we’d be here for days trying to talk about everyone, and I am not including any video game/Minecraft channels. Why? I simply don’t watch gaming channels consistently enough to make any real commentary on them, though you should be aware that there are many gaming channels that have tens of millions of subscribers.
Zoella: With multiple books out this year, a new beauty line, and ten million subscribers, Zoe Sugg, or Zoella as she is known online, primarily makes beauty and lifestyle videos. Zoe has also brought a lot of awareness to anxiety and panic attacks, as she has made several videos on these topics. Her openness about her issues has brought comfort to thousands. There has been a bit of controversy surrounding her book, which was possibly written by a ghost writer, but it hasn’t dampened the incredible success she’s had over the last year. Her videos vary between hauls, baking videos, and makeup tutorials, and her bubbly personality is infectious.
Hannah Hart: Mentioned previously in reference to her girlfriend Ingrid, Hannah is the creator of My Drunk Kitchen, a show that started as a joke between a few friends and quickly rose in popularity. Hannah still does MDK once a week, but does advice and collaborative videos as well. She has come out with a cookbook as well as a movie, Camp Takota, with fellow YouTubers Mamrie Hart and Grace Helbig. She is currently collaborating with them again, this time in a feature film produced by Lionsgate called Dirty Thirty. Hannah also is the driving force behind “Have a Hart” days, in which she and her subscribers spend the day volunteering at organizations throughout the country. Her content has always been hilarious, and continues to stay fresh.
Vlogbrothers: John and Hank Green are possibly the reason YouTube has become what it has become today. In 2007, John and Hank started a challenge to cut off text communication and only talk through YouTube or on the phone for a year. What resulted was full-on ridiculousness, challenges, and in the end, The Project for Awesome, a viewer-led charity drive. Over the last several years, they have launched DFTBA.com, a merchandising site that many YouTubers use; Vidcon, an online video convention that thousands attend every year; and Crash Course, a vast expanse of online educational videos that cover topics from history to politics to science.
They also produced the web series The Lizzie Bennet Diaries, Emma Approved, Frankenstein, M.D., and the March Family Diaries, as well as other channels such as How to Adult, Sexplanations, and originally the Brain Scoop. Hank can also be found across YouTube on other channels, and John writes novels that have appeared on the New York Times Best Seller list. If you want to keep your finger on the pulse of YouTube, follow Vlogbrothers. I am aware of the overall problematic things that have been said in past Vlogbrothers videos, and acknowledging them is critical to media consumption. However, I think that talking about their impact on YouTube culture is valuable in a conversation about how the medium has changed over the last ten years.
Who are your favorite MegaTubers? Is there anyone else you would have included? Let us know in a comment below.