As China celebrates its Chinese Brand Day shopping event on May 1Oth, JD Big Data released top trends in domestic brands’ current consumption taken from 2020. The transaction volume has drastically increased from January to April, reaching up to 572 brands. The JD platform saw a record of over RMB 100 million, with which 490 came from domestic brands. Other volumes noted include 23o brands with over RMB 300 million, where 79 came from the domestic brands, and another 151, with over RMB 500 million, where the domestic brands were 125.
Domestic brands keep increasing in the market as most Chinese regard them and use them as their top and first choices. As years pass by, most Chinese tend to trust more the domestic brands hence using them often and for all their household and commercial duties. Another notable fact is that females aged below 25 tend to pay more attention and even increase domestic product values. They are most interested in domestic brands, more so in the beauty sector.
Also, the phone brands are increasing and leading to awareness among the Chinese. The growth of domestic brands in 2020 alone surpasses international brands’ growth by a massive margin of about 20%+. The growth boosted to about 30% resulting in the effects of covid-19 since most Chinese used the locally available products.
As JD Big Data states, the need for fresh food is highest and increased with a large margin of about 156%. Also, customers consumed more meat, frozen food, and mostly the instant deli. Bakeries also increased in proportion since most people started eating from home and mainly ordered food supplies to their residence.
Also, the local supply chain remained stable for other products, such as protective products. The volume of masks and PPE kits increased in the highest proportion in the country. There was also the inclusion of products such as family care, sanitisers, masks, and glucometers that people needed to avoid getting into contact with the virus causing covid-19.
It is worth noting the increased rates of businesses getting involved in e-commerce. It is now the most trendy and most popular platform for all Chinese companies. JD Big Data reports that many people have increased their engagement online, and the only way to trade with them is to practice e-commerce. The individuals also refer their friends and families through online platforms. Hence businesses on e-commerce are getting very high leads and potential customers.
It is also essential to look at the rate of baby products and sportswear and how they have increased over the past years since they directly influence the market. These two grew rapidly, and some more products related to them include facial cleansing products and female care products that reached over 150%.
The medical staff and financial profession also increased their engagement with domestic brands over the past year. There is a notable attraction of very high consumers by the domestic brands who seize the opportunities to work with them even more closely.
Looking at age and gender, the female born around the year 1995 are the most interested in domestic brands. From the report, they seem to pay increasingly for the services, and this is attributed to the high number who are getting information online. The rate of shred products over the internet is very high, and at this age, the female is at their peak of using social media to interact with friends. Also, most of these females are mostly at home, and there is no schooling going on. They tend to use most of their time getting products online and sharing them with their friends.
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